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Florida’s public schools are entering one of the most dynamic and competitive periods in their history. Declining birth rates juxtaposed with more educational options than ever before – from traditional public schools to charters, micro-schools, homeschooling, and voucher-supported private programs, the expanding landscape reflects parents’ growing role as active consumers in their children’s education, with funding following the choices they make.
For public school districts, this new environment underscores the importance of understanding and serving their “customer base.” Superintendents and school boards must invest in strategies that build internal systems to retain and regain students, strengthen family engagement, build trust, and highlight the unique value public schools provide to their communities. Those that do will be best positioned to maintain enrollment, protect critical programs, and sustain the resources that fuel teaching and learning.
Topics we will cover:
- Market share systems capabilities that must be developed or transformed to compete and win back enrollments
- How to address the marketing, recruiting, and customer service skills gaps in school principals and district staff
- Alternatives to closing schools and how to win families back
- How to assess your district market share systems
- How to identify ineffective marketing and PR strategies that do not build the internal capacity of districts and schools to improve relationships to win back families by truly listening to their needs
This webinar will explore practical strategies districts can use to win back market share and strengthen community trust, including rethinking school models, improving customer service, and using facilities creatively rather than simply closing them.