There’s a growing narrative today that college may no longer be necessary—but I disagree. Research tells a different story: increased college and credential attainment remains critical to Florida’s economic future and offers profound benefits for individuals and society alike.
Resources like the Helios Education Foundation’s Florida’s Future Billions report, the Florida Chamber’s Workforce Needs Study, and the Florida College Access Network’s Degree Attainment Profiles all reinforce the continued importance of higher education, whether it’s a four-year degree or a high-value credential from a technical college.
But higher education doesn’t just start after high school—it starts with belief. Every child deserves to grow up knowing the adults in their lives believe in their potential. One of the clearest ways to show that belief is by planning and saving for their future.
That’s why I’m such a strong advocate for Florida Prepaid College Plans.
These plans offer families a flexible, affordable way to prepare for college—covering everything from university tuition to technical programs. The peace of mind they provide is invaluable, and the impact on a child’s confidence and future trajectory is real.
I speak from experience. Encouraged by family members who had invested in Florida Prepaid when it launched in 1987, my husband and I purchased a plan for my stepson in the late ’80s. We later bought plans for each of our three children when they were infants in the early ’90s, choosing the 4-Year University Plans to lock in future tuition costs. On the advice of a financial planner, we also opened Florida 529 Savings Plans to help cover books, housing, and other expenses.
The results speak for themselves. Our children pursued higher education at Santa Fe College, the University of Florida, Flagler College, and Florida State University. Their Prepaid Plans helped us confidently support those choices.
My advice to families is simple: start saving early and consistently. Consider adding a Prepaid Dormitory Plan to guard against rising housing costs. A Florida 529 Savings Plan can round out your college funding strategy. And perhaps most importantly—talk about college. Set the expectation. Let your child know they’re worth the investment.
Having a Florida Prepaid College Plan sends a powerful message: we believe in your future.
Open Enrollment is open through April 30, with the most affordable prices in more than a decade. Visit myfloridaprepaid.com to learn more and take the first step toward investing in your child’s future.
Written by Mary Chance, President and CEO of Consortium of Florida Education Foundations
